Chap.17 Advertising and Public Relations

Chap.17 Advertising and Public Relations


Advertising is the activity or profession of producing advertisements for commercial products or services.
Public relations is considered the opposite of advertising it is the marketing funtion usally through technology that communicates to the public.






Walmart uses advertising, to persuade consumers to buy ,they recieve help through  marketing  agencies.Their statergy usally is to give lower prices then their competition ,with the help through amarketing agency. For example ,The martin agency , this agency generate ideas for their clients the ideas that they come up usually " transform categories, consumer perceptions, and the cultural landscape in their pursuit of dramatic growth ".they not only work for Walmart but they also work for ,Geico Ups, and Hanes  their head quarters is located in Richmond Virgina and New york city .They use a technique called consumer forensics it is similar to criminal forensics  they use reserch to provide "data driven communication and business soulutions to clients".They offer a variety of robust analytical tools, from broad-based cultural trend analyses to consumer segmentations, persona development and optimization modeling. They also provide data integration, modeling and analytic resources and solutions for public media programs.


Walmart uses public relations through their press room and other websites.There press room has data stored in their press relases section from 1996 ,this shows customers walmarts annual report,awards and accolates,company statements and etc