Chap. 18 Sales Promotion and Personal Selling

Chap. 18 Sales Promotion and Personal Selling


Walmart usally promotes sales through lowering prices and by selling the healthiest food brands,their  slogan of choice is shop  and save money to live better.They made an agreement for a five year plan that will make  thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables. This includes  rice, soups, canned beans, salad dressings and snacks like potato chips — packaged under the company’s house brand, Great Value.This promotion targets consumers that are into healthy eating and are against childhood obesity.They also use promtions through selling top name brands at lower  price than their competition.