Walmart's Integrated marketing communication is their approach to achieving the objectives of a Marketing campaign , through a well coordinated use of different promotional methods that are intended to reinforce each other.Integrated marketing includes discipline communications advertising, public relations personal selling and sales promotion.
These methods help the corporation bring a better understanding to the consumer this way they we will know which products best fits the consumers needs.Walmart usually does this through the tv commercials,online website,and weekly circular. Their tv commercials usually show items that are popular and are at a cheaper price then their competition this helps them to get better sales.
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