Monday, November 21, 2011

Chap.7 Business Marketing



Chap.7 Business Marketing



Walmart's Business marketing


Walmart's business marketing takes on a whole new meaning upon operating on a global scale.. In Walmart’s marketing group, they keep the message simple and remember the mission: to save people money and help them live better.


The marketing department at Walmart connects with the American consumer on an  as what they truly value. As primary stewards of our Walmart brand promise, "Save Money. Live Better,” they communicate with more than 140 million customers who shop at the  stores every week. And they operate on a world-class level while paying attention  to the values and culture of respect on which the  company was founded.They usually communicate to the consumer via the television,internet or paper circulars.



The people have expertise in a diverse range of advertising and marketing specialties, from brand strategy to creative services and everything in between. We bring unique customer insights to life through a wide range of seasons, categories and brands. From research and insights to brand strategy to advertising, they offer many types of marketing careers.

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