Chap. 8 Segmenting and Targeting Markets

Chap. 8 Segmenting and Targeting Markets

Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market.Walmarts segmentation  consits of the different departments located within the store apparel and clothing,electronics,music,office and grocery.They have a total of  31 departments to meet almost every need of the consumer.

For example if specific customers want to buy food they no longer have to go to the supermarket  they can get healthier food from their local walmart.Target market involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.Walmart not only concentrates on one or a few segments they basically trying to use all of the segments that are availible in today's market.

Examples of  a Target Market

Electronics Cost Less at Walmart
From compact digital cameras to high-powered desktop computers, we've got all the brand-name electronics you're looking for at Walmart.com. Our extensive electronics assortment includes DVD and Blu-ray players, GPS units, HDTVs, netbooks and laptop computers. Plus, you can save a bundle with our electronics value bundles — take your choice of a camera, iPod or computer bundled with a variety of those essential electronics accessories. Best of all, you can purchase extended service plans for extra peace of mind. Stock up on your favorite electronics brands, including Apple, HP, Samsung, Sony and Vizio — and save.

Chap.7 Business Marketing

Chap.7 Business Marketing

Walmart's Business marketing

Walmart's business marketing takes on a whole new meaning upon operating on a global scale.. In Walmart’s marketing group, they keep the message simple and remember the mission: to save people money and help them live better.


The marketing department at Walmart connects with the American consumer on an  as what they truly value. As primary stewards of our Walmart brand promise, "Save Money. Live Better,” they communicate with more than 140 million customers who shop at the  stores every week. And they operate on a world-class level while paying attention  to the values and culture of respect on which the  company was founded.They usually communicate to the consumer via the television,internet or paper circulars.

The people have expertise in a diverse range of advertising and marketing specialties, from brand strategy to creative services and everything in between. We bring unique customer insights to life through a wide range of seasons, categories and brands. From research and insights to brand strategy to advertising, they offer many types of marketing careers.

Chapter 11 Developing and Managing Products

Chapter 11 Developing and Managing Products

     Walmart develops and Manages Products through their marketing Objective of competition,product,price,promotion,place.New product development is also a part of  development and Managment of products.New product development (NPD) is the term used to describe the complete process of bringing a new product to market. Walmart products are a set of benefits offered for exchange and can be tangible or intangible . 

      This process consist of  the idea generation, product design and finally detail manufacturing of the product ; the other involves market research and analysis. Walmart uses the new product development stage as the first approach in generating and commercializing new products .This process consist of Idea generation,Idea screening,concept development and testing,Business Analysis and technical implementation.Walmarts Idea generation(also call ideation) consists of the new innovation of products ,i.e. products made for problem solutions these products allow the consumer to buy a product that will solve a problem.A lawn mower is goo problem solution  for a homeowner's or a business that needs to cut grass.

Chap. 16 Integrated Marketing Communication

Chap. 16 Integrated Marketing Communication

Walmart's Integrated marketing communication is their  approach to achieving the objectives of a Marketing campaign , through a well coordinated use of different promotional methods that are intended to reinforce each other.Integrated marketing includes discipline communications advertising, public relations personal selling  and sales promotion.

These methods help the corporation bring a better understanding to the consumer  this way they we will know which products best fits the consumers needs.Walmart usually does this through the tv commercials,online website,and weekly circular. Their tv commercials usually show items that are popular and are at a cheaper price then their competition this helps them to get better sales.

Chap. 18 Sales Promotion and Personal Selling

Chap. 18 Sales Promotion and Personal Selling


Walmart usally promotes sales through lowering prices and by selling the healthiest food brands,their  slogan of choice is shop  and save money to live better.They made an agreement for a five year plan that will make  thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables. This includes  rice, soups, canned beans, salad dressings and snacks like potato chips — packaged under the company’s house brand, Great Value.This promotion targets consumers that are into healthy eating and are against childhood obesity.They also use promtions through selling top name brands at lower  price than their competition.

Chap.17 Advertising and Public Relations

Chap.17 Advertising and Public Relations


Advertising is the activity or profession of producing advertisements for commercial products or services.
Public relations is considered the opposite of advertising it is the marketing funtion usally through technology that communicates to the public.






Walmart uses advertising, to persuade consumers to buy ,they recieve help through  marketing  agencies.Their statergy usally is to give lower prices then their competition ,with the help through amarketing agency. For example ,The martin agency , this agency generate ideas for their clients the ideas that they come up usually " transform categories, consumer perceptions, and the cultural landscape in their pursuit of dramatic growth ".they not only work for Walmart but they also work for ,Geico Ups, and Hanes  their head quarters is located in Richmond Virgina and New york city .They use a technique called consumer forensics it is similar to criminal forensics  they use reserch to provide "data driven communication and business soulutions to clients".They offer a variety of robust analytical tools, from broad-based cultural trend analyses to consumer segmentations, persona development and optimization modeling. They also provide data integration, modeling and analytic resources and solutions for public media programs.


Walmart uses public relations through their press room and other websites.There press room has data stored in their press relases section from 1996 ,this shows customers walmarts annual report,awards and accolates,company statements and etc

Chapter 15 Retailing

Chapter 15 Retailing

Walmart has five retail store division Wal-Mart Discount Stores ,Wal-mart Super centers ,Wal-Mart Neighborhood Markets,Sam’s Club,International Operations.

Wal-Mart mart discount stores

Wal-Mart mart discount stores was first opened by Sam Walton in 1962 there are currently over 1,000 walmart stores in the United States only.The stores offer items in family apparel, automotive products,pharmacy, health and beauty aids, home furnishings, electronics, hardware, toys, sporting goods, lawn and garden items, pet supplies, jewelry, and housewares.

Wal-Mart Super centers

Wal-mart supercenters have more then 2,300 stores nationwide and most of them are open 24 hoursSupercenters feature bakery goods, deli foods, frozen foods, meat and dairy products, and fresh produce. Supercenters also are home to many specialty shops such as vision centers, Tire & Lube Expresses, Radio Grill, McDonald’s or Subway restaurants, portrait studios and one-hour photo centers, hair salons, banks, and employment agencies. Supercenters  employ 350 or more associates on average and offer 142,000 different items.



Sam’s Club

The nation’s leading members-only warehouse club has general merchandise and large volume items at value prices. Since 1983, Sam’s Club has been the preferred by small businesses, families or anyone looking for great prices on name-brand products. Sam’s Club  exist solely to help small business owners succeed nationwide. Each day more than 584 Sam’s Club locations, , help small business owners and operators live the American Dream – the same dream Sam Walton lived when he started Wal-Mart and Sam’s Club.

According to the U. S. Small Business Administration Office of Advocacy, small businesses represent 99.7 percent of all employers and have generated 60 to 80 percent of net new jobs annually over the last decade. Owners and operators of local businesses – such as offices, child care, schools, restaurants, motels, vending companies, churches, contractors and beauty shops – stand to gain the most from Sam’s Club, which offers a convenient and cost-efficient warehouse for these businesses to purchase materials and supplies.
Each Sam’s Club employs an average of 160 to 175 associates and offers approximately 5,500 different products. A nominal membership fee ($35 annually for businesses/$40 annually for individuals) helps defray operating costs and keeps prices exceptionally low.

International Operations
Wal-Mart operates stores and clubs in 13 markets outside the continental U.S., serving more than 176 million customers around the globe each week. We believe our international stores have been successful because they are committed to offering working families overseas the things they need at prices they can afford – but we also go to great lengths to ensure our international stores reflect the local needs and want of our customers.

We also work hard to ensure our stores are seen as vital partners in communities. This approach is the reason Wal-Mart is being welcomed into country after country around the globe, and it’s also why for the tremendous potential that helps to continue rapid growth internationally.