Chap. 18 Sales Promotion and Personal Selling
Walmart usally promotes sales through lowering prices and by selling the healthiest food brands,their slogan of choice is shop and save money to live better.They made an agreement for a five year plan that will make thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables. This includes rice, soups, canned beans, salad dressings and snacks like potato chips — packaged under the company’s house brand, Great Value.This promotion targets consumers that are into healthy eating and are against childhood obesity.They also use promtions through selling top name brands at lower price than their competition.
Monday, October 31, 2011
Tuesday, October 18, 2011
Chap.17 Advertising and Public Relations
Chap.17 Advertising and Public Relations
Advertising is the activity or profession of producing advertisements for commercial products or services.
Public relations is considered the opposite of advertising it is the marketing funtion usally through technology that communicates to the public.
Walmart uses advertising, to persuade consumers to buy ,they recieve help through marketing agencies.Their statergy usally is to give lower prices then their competition ,with the help through amarketing agency. For example ,The martin agency , this agency generate ideas for their clients the ideas that they come up usually " transform categories, consumer perceptions, and the cultural landscape in their pursuit of dramatic growth ".they not only work for Walmart but they also work for ,Geico Ups, and Hanes their head quarters is located in Richmond Virgina and New york city .They use a technique called consumer forensics it is similar to criminal forensics they use reserch to provide "data driven communication and business soulutions to clients".They offer a variety of robust analytical tools, from broad-based cultural trend analyses to consumer segmentations, persona development and optimization modeling. They also provide data integration, modeling and analytic resources and solutions for public media programs.
Walmart uses public relations through their press room and other websites.There press room has data stored in their press relases section from 1996 ,this shows customers walmarts annual report,awards and accolates,company statements and etc
Advertising is the activity or profession of producing advertisements for commercial products or services.
Public relations is considered the opposite of advertising it is the marketing funtion usally through technology that communicates to the public.
Walmart uses advertising, to persuade consumers to buy ,they recieve help through marketing agencies.Their statergy usally is to give lower prices then their competition ,with the help through amarketing agency. For example ,The martin agency , this agency generate ideas for their clients the ideas that they come up usually " transform categories, consumer perceptions, and the cultural landscape in their pursuit of dramatic growth ".they not only work for Walmart but they also work for ,Geico Ups, and Hanes their head quarters is located in Richmond Virgina and New york city .They use a technique called consumer forensics it is similar to criminal forensics they use reserch to provide "data driven communication and business soulutions to clients".They offer a variety of robust analytical tools, from broad-based cultural trend analyses to consumer segmentations, persona development and optimization modeling. They also provide data integration, modeling and analytic resources and solutions for public media programs.
Walmart uses public relations through their press room and other websites.There press room has data stored in their press relases section from 1996 ,this shows customers walmarts annual report,awards and accolates,company statements and etc
Saturday, October 15, 2011
Chapter 15 Retailing
Chapter 15 Retailing
Wal-Mart Super centers
Wal-mart supercenters have more then 2,300 stores nationwide and most of them are open 24 hoursSupercenters feature bakery goods, deli foods, frozen foods, meat and dairy products, and fresh produce. Supercenters also are home to many specialty shops such as vision centers, Tire & Lube Expresses, Radio Grill, McDonald’s or Subway restaurants, portrait studios and one-hour photo centers, hair salons, banks, and employment agencies. Supercenters employ 350 or more associates on average and offer 142,000 different items.
Sam’s Club
The nation’s leading members-only warehouse club has general merchandise and large volume items at value prices. Since 1983, Sam’s Club has been the preferred by small businesses, families or anyone looking for great prices on name-brand products. Sam’s Club exist solely to help small business owners succeed nationwide. Each day more than 584 Sam’s Club locations, , help small business owners and operators live the American Dream – the same dream Sam Walton lived when he started Wal-Mart and Sam’s Club.
According to the U. S. Small Business Administration Office of Advocacy, small businesses represent 99.7 percent of all employers and have generated 60 to 80 percent of net new jobs annually over the last decade. Owners and operators of local businesses – such as offices, child care, schools, restaurants, motels, vending companies, churches, contractors and beauty shops – stand to gain the most from Sam’s Club, which offers a convenient and cost-efficient warehouse for these businesses to purchase materials and supplies.
Each Sam’s Club employs an average of 160 to 175 associates and offers approximately 5,500 different products. A nominal membership fee ($35 annually for businesses/$40 annually for individuals) helps defray operating costs and keeps prices exceptionally low.
International Operations
Wal-Mart operates stores and clubs in 13 markets outside the continental U.S., serving more than 176 million customers around the globe each week. We believe our international stores have been successful because they are committed to offering working families overseas the things they need at prices they can afford – but we also go to great lengths to ensure our international stores reflect the local needs and want of our customers.
We also work hard to ensure our stores are seen as vital partners in communities. This approach is the reason Wal-Mart is being welcomed into country after country around the globe, and it’s also why for the tremendous potential that helps to continue rapid growth internationally.
Walmart has five retail store division Wal-Mart Discount Stores ,Wal-mart Super centers ,Wal-Mart Neighborhood Markets,Sam’s Club,International Operations.
Wal-Mart mart discount stores
Wal-Mart mart discount stores was first opened by Sam Walton in 1962 there are currently over 1,000 walmart stores in the United States only.The stores offer items in family apparel, automotive products,pharmacy, health and beauty aids, home furnishings, electronics, hardware, toys, sporting goods, lawn and garden items, pet supplies, jewelry, and housewares.
Wal-Mart Super centers
Wal-mart supercenters have more then 2,300 stores nationwide and most of them are open 24 hoursSupercenters feature bakery goods, deli foods, frozen foods, meat and dairy products, and fresh produce. Supercenters also are home to many specialty shops such as vision centers, Tire & Lube Expresses, Radio Grill, McDonald’s or Subway restaurants, portrait studios and one-hour photo centers, hair salons, banks, and employment agencies. Supercenters employ 350 or more associates on average and offer 142,000 different items.
Sam’s Club
The nation’s leading members-only warehouse club has general merchandise and large volume items at value prices. Since 1983, Sam’s Club has been the preferred by small businesses, families or anyone looking for great prices on name-brand products. Sam’s Club exist solely to help small business owners succeed nationwide. Each day more than 584 Sam’s Club locations, , help small business owners and operators live the American Dream – the same dream Sam Walton lived when he started Wal-Mart and Sam’s Club.
According to the U. S. Small Business Administration Office of Advocacy, small businesses represent 99.7 percent of all employers and have generated 60 to 80 percent of net new jobs annually over the last decade. Owners and operators of local businesses – such as offices, child care, schools, restaurants, motels, vending companies, churches, contractors and beauty shops – stand to gain the most from Sam’s Club, which offers a convenient and cost-efficient warehouse for these businesses to purchase materials and supplies.
Each Sam’s Club employs an average of 160 to 175 associates and offers approximately 5,500 different products. A nominal membership fee ($35 annually for businesses/$40 annually for individuals) helps defray operating costs and keeps prices exceptionally low.
International Operations
Wal-Mart operates stores and clubs in 13 markets outside the continental U.S., serving more than 176 million customers around the globe each week. We believe our international stores have been successful because they are committed to offering working families overseas the things they need at prices they can afford – but we also go to great lengths to ensure our international stores reflect the local needs and want of our customers.
We also work hard to ensure our stores are seen as vital partners in communities. This approach is the reason Wal-Mart is being welcomed into country after country around the globe, and it’s also why for the tremendous potential that helps to continue rapid growth internationally.
Thursday, October 6, 2011
Chapter 6 Consumer Decision Making
Chapter 6 Consumer Decision Making
Decision making consists of functions, such as planning, coordinating, and controlling.
Suppliers who wish to initiate a business relationship with Walmart (The consumer) must complete an online product submission. If your application is filled out correctly, they will forward your information to the consumer resource team who will review the product and provide you with either an email outlining next steps or an explanation of why it's being rejected.
If your application is not complete, you will receive an email explaining what is needed and a request for you to resubmit your application.
Part of Walmart's decision making process is to fill out Proposal package which introduces the company and provides simple facts about their business philosphy.There goal is establish close relationships with many new businesses .They have a national supplier program,Local purchase program,Services/Non-resale and direct imports program.These programs help the consumer descison making process after the submits appliction is submitted the supplier development team will review the application, once it is determined qualified the decision will be sent back to the supplierThe supplier would then schedule a meeting to discuss business oppurtunities.
Decision making consists of functions, such as planning, coordinating, and controlling.
Suppliers who wish to initiate a business relationship with Walmart (The consumer) must complete an online product submission. If your application is filled out correctly, they will forward your information to the consumer resource team who will review the product and provide you with either an email outlining next steps or an explanation of why it's being rejected.
If your application is not complete, you will receive an email explaining what is needed and a request for you to resubmit your application.
Part of Walmart's decision making process is to fill out Proposal package which introduces the company and provides simple facts about their business philosphy.There goal is establish close relationships with many new businesses .They have a national supplier program,Local purchase program,Services/Non-resale and direct imports program.These programs help the consumer descison making process after the submits appliction is submitted the supplier development team will review the application, once it is determined qualified the decision will be sent back to the supplierThe supplier would then schedule a meeting to discuss business oppurtunities.
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