Chap. 8 Segmenting and Targeting Markets

Chap. 8 Segmenting and Targeting Markets

Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market.Walmarts segmentation  consits of the different departments located within the store apparel and clothing,electronics,music,office and grocery.They have a total of  31 departments to meet almost every need of the consumer.

For example if specific customers want to buy food they no longer have to go to the supermarket  they can get healthier food from their local walmart.Target market involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.Walmart not only concentrates on one or a few segments they basically trying to use all of the segments that are availible in today's market.

Examples of  a Target Market

Electronics Cost Less at Walmart
From compact digital cameras to high-powered desktop computers, we've got all the brand-name electronics you're looking for at Walmart.com. Our extensive electronics assortment includes DVD and Blu-ray players, GPS units, HDTVs, netbooks and laptop computers. Plus, you can save a bundle with our electronics value bundles — take your choice of a camera, iPod or computer bundled with a variety of those essential electronics accessories. Best of all, you can purchase extended service plans for extra peace of mind. Stock up on your favorite electronics brands, including Apple, HP, Samsung, Sony and Vizio — and save.

Chap.7 Business Marketing

Chap.7 Business Marketing

Walmart's Business marketing

Walmart's business marketing takes on a whole new meaning upon operating on a global scale.. In Walmart’s marketing group, they keep the message simple and remember the mission: to save people money and help them live better.


The marketing department at Walmart connects with the American consumer on an  as what they truly value. As primary stewards of our Walmart brand promise, "Save Money. Live Better,” they communicate with more than 140 million customers who shop at the  stores every week. And they operate on a world-class level while paying attention  to the values and culture of respect on which the  company was founded.They usually communicate to the consumer via the television,internet or paper circulars.

The people have expertise in a diverse range of advertising and marketing specialties, from brand strategy to creative services and everything in between. We bring unique customer insights to life through a wide range of seasons, categories and brands. From research and insights to brand strategy to advertising, they offer many types of marketing careers.

Chapter 11 Developing and Managing Products

Chapter 11 Developing and Managing Products

     Walmart develops and Manages Products through their marketing Objective of competition,product,price,promotion,place.New product development is also a part of  development and Managment of products.New product development (NPD) is the term used to describe the complete process of bringing a new product to market. Walmart products are a set of benefits offered for exchange and can be tangible or intangible . 

      This process consist of  the idea generation, product design and finally detail manufacturing of the product ; the other involves market research and analysis. Walmart uses the new product development stage as the first approach in generating and commercializing new products .This process consist of Idea generation,Idea screening,concept development and testing,Business Analysis and technical implementation.Walmarts Idea generation(also call ideation) consists of the new innovation of products ,i.e. products made for problem solutions these products allow the consumer to buy a product that will solve a problem.A lawn mower is goo problem solution  for a homeowner's or a business that needs to cut grass.

Chap. 16 Integrated Marketing Communication

Chap. 16 Integrated Marketing Communication

Walmart's Integrated marketing communication is their  approach to achieving the objectives of a Marketing campaign , through a well coordinated use of different promotional methods that are intended to reinforce each other.Integrated marketing includes discipline communications advertising, public relations personal selling  and sales promotion.

These methods help the corporation bring a better understanding to the consumer  this way they we will know which products best fits the consumers needs.Walmart usually does this through the tv commercials,online website,and weekly circular. Their tv commercials usually show items that are popular and are at a cheaper price then their competition this helps them to get better sales.