Chap 4 Marketing environment
The Marketing environment refers to the factors for environmental managment when a company implements straergies , that attempt to shape the external environment ,within which it operates, through ethics ,pricing,competition,and expansion...
Strategic
Walmart marketing environment uses the five force Analysis that was first created by Harvard Professor Micheal Porter...
- Intensity of rivalry amongst existing competitors
- Threat of entry by new competitors
- Pressure from substitute products
- Bargaining power of buyers (customers)
- Bargaining power of suppliers
Walmart uses rival methods against their competitors, like the fixed cost method this casues companies to sell more products, to cover cost this increases market competition. Product differentiation, a method the company uses by, making the product more attractive for a particular target market,.having new competitors in the market rivalry usually increases and profitability falls .Having new competition, can be a good or bad thing for Walmart right now they are competing ,with Target and Kmart stores, there are new competitors.Walmart builds it marketing environment mostly through their discount prices and their quality goods and services.
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